Well, let’s just say that twitter is quite a popular social media. But can we use twitter as a professional marketing tool? And how do we do it? Sure you can use twitter as a professional marketing tool, and there is thousands of articles and even books about how to …

Online branding is easy to define. Create relations between company and stakeholder, be a rational and effective channel for the communication and sale, create values for the stakeholders through personalized products and services. It gets harder when the company has to connect its business strategy with the web organization and …

If you can’t measure it, you can’t manage it, Balanced Scorecard, Kaplan and Norton. We know six criteria for successful online branding. But how do we know when online branding really is successful?  You can measure the value of a brand in some ways. The first way is Young and …